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Mike Ashley’s 14 many shockingly bad choices in 13 years as Newcastle United owner


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Mike Ashley’s 14 many shockingly bad choices in 13 years as Newcastle United owner

Fans for the Magpies have been kept frustrated and sometimes infuriated by the businessman’s choices within the years since 2007

It had been may 23, 2007 that Mike Ashley bought Newcastle United.

Fans for the Magpies have been kept frustrated and sometimes infuriated by the businessman’s choices throughout the full years since.

He’s overseen two relegations and a stagnation when you look at the club’s outcomes regarding the pitch and it has usually been criticised for too little understanding and ambition regarding the club.

We take a peek during the 14 worst choices that have defined their time during the club.

1. Renaming the arena

St. James’ Park the most stadium that is iconic in English soccer, but for Ashley it absolutely was perhaps not “commercially attractive”.

In November 2011, it absolutely was determined the arena will be renamed Sports Direct Arena, utilizing the club outlining just how it could “showcase the sponsorship chance to interested events”.

It absolutely was a move that is universally unpopular fans, as soon as cash advance business Wonga.com purchased the rights the following 12 months, they confirmed that the main deal would begin to see the original name restored.

2. Permitting Benitez to go out of

Newcastle’s visit of Rafael Benitez as employer in source weblink March 2016 had been the largest and a lot of signing that is significant of Mike Ashley period. The Spaniard wasn’t in a position to avoid relegation that period, but stabilised outcomes and overachieved with a squad built on a tight budget.

Yet cracks between Benitez and Ashley became increasingly evident, meaning neither celebration made an attempt to increase the agreement and also the Spaniard left at the conclusion of the 2018-19 period. Steve Bruce has done ingeniously in the part, but he lacks the experience and history of Benitez – a success of numerous league games and trophies that are european.

3. Pardew’s eight-year agreement

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One of the more decisions that are ill-judged simply in Ashley’s age in the club, however in the Premier League age. It’s striking that Pardew’s contract that is long-term penned in September 2012 – has only just formally expired.

A ludicrously rash choice through the club after an burst that is impressive of under Pardew, Newcastle dropped from fifth to sixteenth and also by December 2014, Pardew ended up being gone with more than 70 per cent of their deal nevertheless remaining. Their last three league victories came with three various clubs – Crystal Palace in 2016, western Brom in 2018 and final year’s single victory in ADO Den Haag to his stint.

4. PR own-goal over Keegan

Keegan’s come back to the club in January 2008 had been the perfect antidote after the dismissal of Sam Allardyce, that has never ever won over fans.

Coming at the beginning of the Ashley period, it had been regarded as a clever PR move – completely unforeseen, it quickly garnered the mass help and expectation of fans.

Despite an eight-game winless opening, Keegan guided Newcastle to security however the after season he and Ashley fell away, utilizing the employer saying he had been maybe not afforded adequate funds. It coincided with reports associated with the owner losing down notably from the stock areas. Keegan – adored by fans – then stunned the club by handing inside the resignation, with fan discontent with Ashley beginning to develop.

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5. Un-Wise appointment

An important element of Keegan’s grievances ended up being his perceived lack of control of the transfer that is club’s and also this ended up being fuelled because of the existence of Dennis smart.

The previous Chelsea captain had been appointed as an as Executive Director in January 2008 and ended up being never ever a figure that is popular the fanbase, perpetuating the divide between Keegan, the fans in addition to board.

Tasked with determining young players to signal and enhancing the club’s strategy, both smart and Ashley arrived under huge stress through the fans to stop. Unlike Ashley, the previous midfielder did exactly that in April 2009.

6. Bringing in Joe Kinnear

After Keegan’s exit, Newcastle made another surprise visit – but one which did maybe not excitement that is generate the fanbase. Kinnear had not been in a role that is managerial four years rather than held it’s place in the Premier League for ten years.


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